Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
What would Albert Einstein say about today’s hand-held tech revolution? Or the efforts to control its energy consumption?
Smart Energy GB has set out to answer that in a smart new ad campaign that shows the father of modern physics sitting up in his bathtub, delighted with the ease of digital technology. In a CGI recreation, he’s seen using a mobile phone to post to social media before sharing his views on the use of digital smart meters to save energy and the environment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in